Not everything stands out. We craft what does.
Rare Matter is a boutique creative studio and content lab built on the belief that great branding is equal parts story and strategy. We craft emotionally intelligent, visually striking content that helps small and emerging brands cut through the noise with elegance, clarity, and purpose.
We collaborate with founders and teams who value aesthetic integrity and want to be remembered for more than just a product or service. Our work spans content creation, brand and social strategy, and creative consulting, all designed to help you move with intention, market with confidence, and create with depth.
Whether we’re capturing a product launch, producing UGC for paid media, designing scroll-stopping editorial assets, or refining your brand’s core identity, we approach every project with artistry, empathy, and the kind of clarity that turns ideas into impact.
The Founder.
Grace Lynn Keller is a Chicago-based content creator, brand strategist, and Founder of Rare Matter. With a background in journalism and digital marketing, she blends story, strategy, and aesthetic excellence to curate content that’s as purposeful as it is beautiful.
A classically trained ballerina for over a decade, Grace brings a unique eye for detail, movement, and visual harmony to every project. She earned degrees in Journalism and Mass Communication from the University of Iowa, where she also studied marketing, writing and public relations. Prior to launching her own studio, she developed content and social strategies at a leading Midwest content agency, working with brands across sectors including beauty, healthcare, fitness, and finance.
Grace founded Rare Matter to help brands move with intention and connect with clarity. Her work lives at the intersection of storytelling, strategy, and technology, designed to help bold, emerging brands rise with confidence, creativity, and meaning.
